Lack of transparency in the primary market
The real problem facing the ticketing industry is the lack of transparency in the primary market surrounding the distinct lack of tickets made available to the general public. Fans deserve to know how many tickets are made available for public sale for events. Ticket marketplaces get the blame when tickets sell out quickly, but the reality is that only a tiny fraction are sold on StubHub, usually less than 1% of the total capacity of a venue. The lack of ticket availability is driven by decisions made by ticket issuers and promoters, rather than ticket resale platforms, like StubHub.
We believe that fans deserve to know how many tickets are made available for public sale and how many are held back for industry insiders, sponsors, partners and other VIPs. We support transparency in the secondary market provided that this transparency is not used to prevent resale through cancellation of tickets and blacklisting of sellers. However, there are no transparency requirements placed on event organisers. StubHub calls on policymakers to require event organisers to declare how many tickets are available for public sale and to require that a minimum of 70% of tickets are made available for fans.