In online searches, fans often see ads for “white label” or “private label” ticket sites that impersonate the most renowned sports stadiums, music halls and theaters in the country. Such sites give consumers the impression that they are purchasing from the official box office, when in fact, these sites hold no connection to official teams or box offices. These sites are simply advertising schemes designed to manipulate web results in an anti-consumer manner. Buyers often don’t realize they’ve been misled until after they’ve purchased tickets.
Typically, these websites source their ticket inventory and all of their fulfillment services from an affiliated resale marketplace – although the affiliation is never disclosed to the consumer. These sites often have higher service fees than their affiliated marketplaces. The affiliated resale marketplace manages the white label’s ticket inventory, provides seat maps, and handles all payment processing and customer service.
StubHub does not work with white label sites and believes the practice is deceptive and anti-consumer.